Building a Relationship to Perfect Lighting in the Showroom and on the Lot


Chuck Anderson Ford in Excelsior Springs, MO, was founded in 1974 and has expanded to meet the needs of a growing community while maintaining its friendly, family-owned customer service values.

Over the years, they have developed many long-term relationships with their customers, who they consider friends. Chuck Anderson Ford has proven to be among Ford's best in customer satisfaction by being recipients of the President's Award of Excellence.

The Challenge

The greatest challenge the company was facing was that increasing numbers of people were shopping after dark with insufficient outdoor lighting­—especially during the winter season.

“This building has been here for 43 years. The lighting wasn’t really good outside and more people are shopping in the middle of the night. So we wanted something that showed our vehicles a little better, little more cost efficient, and if you can’t see them it’s pretty hard to sell them,” said Mike Anderson, Chuck Anderson Ford Owner.

SARIN needed to find a way to improve the lighting environment drastically with a reduction in energy consumption. The goal of the project was to maximize the light of the interior and exterior spaces and minimize changes to the existing infrastructure.

We partner with our clients from a holistic approach to add value to their business, not just simply sell a product and service. Working one-on-one, a customized plan was developed to help boost their revenue, lower utility bills and make their products shine. In addition to making the high-value inventory look more vivid, new LEDs in the service area enhance employee safety, morale and productivity.

The Solution

In order to propose the best possible lighting solution, SARIN consultants analyzed the light distribution of the dealership during the day, and several times at night. SARIN takes great care to explain the technical results of this analysis in a clear and apparent way.

“Aaron and his group [SARIN] seemed to be pretty down to earth, listened to what we thought we wanted, helped us understand what we were asking for and changed our minds in some areas and made it easier. Made it a lot easier. It’s not easy to go through that LED and understand the terminology,” said Anderson.

Aside from upgrading their lights and fixtures to LED, two light poles were installed in the lot to cover blind spots and make the premises more inviting. The salesmen could not have been happier about that.

“We kind of got the feeling that SARIN was a relationship company, I mentioned earlier that’s who we are. So we had probably eight to ten different LED companies calling and stuff and we had five of them we looked at really seriously,” Mike said.

SARIN wanted to simplify the comparison process by taking all of Mike’s proposals and expanding them into the same detailed format. That way the owner could see exactly what each one was offering.

Mike added, “One thing he did that I thought was unique is he actually did a spreadsheet on what he was offering me and how it would work for me. He took the other proposals and broke them down the same way. We kind of made this a hybrid project.”

The Results

Replacing the exterior floodlights and interior lights not only helps sell cars, but also saves the dealership $9,623 in utility bills annually. This even includes the two additional large poles needed to cover lighting dead zones. Now shoppers can easily browse at any time.

“If there’s another dealer seeing this, it’s very overwhelming,” Mike Anderson said. “The best thing to do is find somebody like Aaron [SARIN] that you like and you trust, that can actually sit down with you and educate you, because it’s an educational process.”

We genuinely want our customers to be successful and never consider a job done until we have followed up after completion. It is imperative that each client is just as happy with their lights a month down the road as they were the day we installed them. If we don’t personally feel that what we’ve installed is giving them everything we have to offer, we will go back and make it perfect.




  • Saved $9,623 annually in energy bills alone
  • Customized a solution with existing infrastructure to maximize the ROI
  • Enabled the dealership to make displays look more valuable and alluring

“We wanted something that showed our vehicles a little better, little more cost efficient, and if you can’t see them it's pretty hard to sell them.”

—Mike Anderson, Owner, Chuck Anderson Ford

LEDs Installed

  • Linear Lights (2ft, 4ft Lamps)
  • Directional Lights (PAR Lamps)
  • Decorative/Accent Lighting
  • Pole Lights
  • Flood Lights
  • Wall Packs
  • Troffers

Annual Energy Breakdown

Annual Energy Breakdown

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Prior Usage

144,676 kWh

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Energy Savings

85,513 kWh

indirect savings icon

Indirect Savings

15,788 kWh

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Total Savings

101,301 kWh

Get in Touch | +1.913.800.7701

Get in Touch | +1.913.800.7701